ANNOUNCEMENTS
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John
East You can feel it from the moment you walk into Actel’s new 157,000 square foot facility in Mountain View, CA. Not because the surroundings are comfortable, conservative, and corporate. They are. The new building has more space, is more usable, and is probably better located than their previous facility, but there’s something else happening here. It’s the people. They have a slightly different feeling than at your typical Silicon Valley technology firm. They seem confident, energetic, and positive. They each have their own personality and style instead of some homogenized corporate mannerism. They like each other. They like working here. Actel hasn’t blown the lid off the market with triple-digit growth. It hasn’t been on the front cover of every industry publication. It hasn’t engaged in epic product and marketing battles with rival firms, although it does tenaciously defend its turf and aggressively push into new markets… But Actel also hasn’t done some other things. It hasn’t lost money in 52 quarters, even through the toughest times of the semiconductor slump. It hasn’t been acquired by a bigger competitor. It hasn’t suffered massive, morale-destroying layoffs and redeployments. It hasn’t been plagued by Silicon Valley’s legendary high turnover rates, short employee tenures, and the revolving door of technical expertise that smears the lines of distinction between technology companies. When you talk to the people here, you tend to hear the same story. They understand what their company is about. They believe in the strategy. They know how their products and services are different from those of their competitors, and what kinds of customers are likely to value those differences. They know what direction their technology and strategy are going in the next year, and they aren’t talking about it out of school. They welcome a challenge or debate on the technical merits of flash versus SRAM technologies for FPGA, or the importance of design security. [more]
It is said that adversity strengthens resolve. If this is true, the past couple of years must have filled Lattice Semiconductor with levels of resolve never before seen in the programmable logic industry. Now, Lattice is fighting back. In an exciting announcement this week, Lattice is working to improve its fortune by forging a partnership with semiconductor technology leader Fujitsu Limited for fabrication of next-generation FPGAs. Lattice, which has always been strong in the PLD/CPLD market, has worked hard to diversify its product line and to break into the larger FPGA market to generate growth beyond what’s available in traditional PLDs. Acceptance of Lattice FPGAs has been slow, however, and recent times have proved difficult with a slow recovery from the downturn amplified by fierce competition, disappointing financial results, and the constant jockeying for position in advanced fabrication lines with their partners Seiko-Epson, UMC, and Chartered Semiconductor. [more] FPGAs Power PC Digital TV Using FPGAs in USB-powered DVB applications by Michael Sarpa, Quicklogic Corporation Digital Video Broadcast (DVB) continues to make worldwide inroads into the delivery of video to the home and on the road. While there are differences across the geographical markets, and the U.S. has been slow to adopt DVB, in Europe and many other areas of the world, DVB is becoming the standard through which consumers will receive their video content. DVB can be delivered to end users in a variety of ways including digital satellite, digital cable, and digital terrestrial transmissions. Thus, a new market has emerged for vendors providing delivery vehicles for DVB signals. There are many advantages of DVB over traditional analog television signals, including picture quality and resolution, widescreen format, higher quality audio, and increased channel capability. More importantly, DVB allows the merging of various electronic media receivers, blurring the distinction between televisions, radios, PCs, PDAs, etc. One of the results of the advances in DVB technology is the ability to receive video signals on other media devices rather than just the traditional television monitors. With the increased demand for mobility and wireless connectivity, users want to be able to receive video signals while on the move, not just in their living rooms. Consumers expect to receive video, audio, Internet, e-mail, instant messenger, and other services on any electronic devices in the home, office or on the move. This creates a challenge for designers to be able to deliver the digital video content to PCs and handheld devices cheaply and efficiently. In addition, the receivers must be able to meet extremely low power requirements in order to give users reasonable battery life while viewing video content while “unplugged.” [more] |
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